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Off To New App-Ventures
The idea
Create a themed, Instaworthy cover for quip’s quarterly refill packs — educating users on how to use the featured products, encourage them to sign up for refill subscriptions, as well as referencing the quip app.
The execution
The concept for our Q3 2021 refill pack was half arcade game, half Choose Your Own Adventure game. Inside, users are walked through the app in a very cheeky manner, and get a sneak preview of the rewards they can earn through practicing good oral health habits.